Wall's? or Street's?

Competing in an international market is tough right? So to make themselves successful, the company has to create brands that responds to customer's familiarity, especially if it's a low involvement brand like ice creams. (if this is all i learned from marketing courses, it's a waste of money -_-) This is one reason why Unilever is so successful across the globe.

Thai people are all familiar with Wall's ice cream from Unilever. Seeing it's logo would no doubt remind them of the brand - Wall's. So I was daydreaming as I was riding on a bus into town one day and I saw the familiar logo of Wall's ice cream.... but hold on a minute... underneath the logo is not the word 'Wall's' as I expected... instead it was the word 'Street's'!!! erm... I'm sure it's not the name of the store that this banner was flying on top of. Extensive (for like.. half an hour) research on the web enlightened me that 'Street's' IS actually the brand of the ice cream that utilizes that heart shaped logo... in other words... they're THE SAME BRAND!

Thailand - UK

Australia

You know what's weird though? From the websites in Australia and UK, the description of the origins of the brand is very different... and yet they both have the same logo, and the same mother company...hmmm. OH.. and in Australia.. Street's product range includes this ice cream called 'GOLDEN GAYTIME', and in UK.. Wall's has an ice cream called 'Wall's Cream of Cornish'!! HAHAHA

Anyway, then I found this website (www.icehot.com) that holds most of the area that this heart shaped logo brand is sold in. Did you know that in Denmark, this brand is called 'Frisko'? Doesn't it sound like a pet food brand?? In Portugal and Netherland it's called 'Ola', in Ireland it's called 'HB', in Mexico it's called 'Holando', and in Italy it's called 'Algida'!!! O_O

I didn't realise there were so many names ... O_O