20 June 2008

i *heart* Apple

trying to sound less geeky than it seems, i have to admit i went to the opening of the new Apple flagship store in Sydney. how could i not, when it's the second largest Apple store in the world!!!

initially i planned to go to the store after work, but, getting closer to the store, i realise that it would be near impossible to get in because the trail of people lining up ran down to two blocks. some people camped infront of the store since the day before the opening, so they can be the first to get into the store and receive their commemorable t-shirt.

the store boasts a massive glass window that covers the whole of the street-facing end. the see-through glass means you are able to see all displayed products inside the store... which also means people can salivate over the glorious Apple products. each floor of the store is dedicated to a different section of the Apple products and services. the first floor is dedicated to MacBooks, the second floor is dedicated to iPods and accessories, and the third floor is dedicated to iMacs and the "Genius Bar" where Apple experts teaches and trains you in various Apple applications. it was such a thrill to walk through the glass staircase to the different floors. there's something futuristic about the contrast between the metal walls and the translucent staircase that is so inviting.


in terms of the 7P's of marketing (YES! there are 7!! and YES! i am using a marketing concept), Apple truly excelled in 2P's. doesn't mean that they don't excel in the other P's, it's just i wanted to pick 2 because it's Apple. (Get it? a-P-P-l-e?? 2P's???)

anyway.. the first of the two P's is "product". no need to dwell too much here. we all know that Apple products are great. both in style and functionality. i was a reluctant MacBook user, but since the doggy broke my computer, i got a MacBook and i've been in love with Apple products ever since. now i'm just as enthusiastic about Apple products as all the other advocates.

the second P i would like to mention is "people". one of the other reasons that i love Apple is their customer service. when i was in the process of getting the MacBook, i've contacted the customer service representative quite a bit. everytime i rang or email them, they always are extremely helpful and friendly, and they made me feel great to be their customer. since i was born, i think they're the only customer service center that made me want to give them a big hug rather than wishing a meteorite fell on their house. the high level of customer service is clearly shown at the store. the salesperson were very helpful, friendly and welcoming. the guard and the staffs even offered to look after musashi so we can go in the store.

this little thing is probably the first doggy to get in the Apple store!! although he had to walk straight out because obviously no pets allowed in high-tech arena. once again, a wave of gratitude to the guard and the staff members who looked after musashi and allowed us to bask in the glory of the Apple store on opening day.

i confirm: i *heart* Apple

17 June 2008

Watery Eyed

although it's impossible, but sometimes i wish that the water in the harbour rises up to the pedestrian walkway.

there's something so serene about seeing the water that high.